Interesting bar names. An original and beautiful name for a cafe is the best option. Name for a cafe. Principles for naming beer bars

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and look - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The heroes of the popular series decided to buy a bar, and the idea for the name arose by itself. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the others, convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

• Brevity. The title must contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
• Euphony. A complex name will quickly be erased from memory.
• Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment’s brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a British-style bar can be called “Queen”, “Scotland Yard”, “Becker Str.”, a German bar can be called “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), The Prancing Pony (The Lord of the Rings).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

According to statistics, every second Russian loves beer, and therefore it is not surprising that more and more stores are opening for this drink made from barley, malt and hops.

The name of a beer store requires serious approach and preparation.
You need to make a list of all the words and phrases that reflect this topic in order to get an attractive, appetizing and expressive name.

A prerequisite for a good name is marketing research of the area where it is planned to open a sales area. After conducting a survey and determining the age and social status of the local population, a contingent of visitors is selected, which will be relied upon as regular customers. For them, varieties, quantities, packaging, design and name are chosen. Everything should be in harmony and combined.

Elite varieties require a respectable, not a boyish name. Elite style requires an interior in a marine or English style, the use of expensive materials and wood paneling. Suitable options for beer store names: “Pivnoff”, “Pint of Beer”, “Men’s Company”, “Beer Element”, “Beer Time”, “Beer Lovers”, “BEER CLUB”, “Beer Farm”, “Beer and Pistachio” ", "Beerman".

For the intelligentsia, it is better to open not a store, but a bar. In this case, a beer bar name in the style of “Beer Expert” or something similar would be suitable.

If the bet is on a cheap product from local producers, then both the design and the name can be simpler: “Beer Cave”, “Bochka”, “Opokhmelius”, “PivBukh”, “Pivolub”, “Pivbull”, “PivoSOS”.

Surveys show that many people consider draft beer to be tastier and preferable to bottled beer. But sales on tap are still more of a seasonal business; revenue increases by 30 percent in the summer.

The name for a draft beer store can be: “Beer Spring”, “Picnic with Beer”, “Beer Season”, “BeerRazliv”, “Draft and Rybus”.

Business owners often assign their last name to it. Before the revolution, the Eliseevsky grocery store was known, the owner of which was the St. Petersburg millionaire Grigory Grigorievich Eliseev.

The “Trading House of D.I. Filippov”, popularly known more commonly as the “Filippovskaya Bakery”, was famous, as well as the department store next to the Bolshoi Theater, which was built by two Scots who used their surnames “Mur and Mereliz” for its name.

If your surname is not very consonant with the beer theme, then you can come up with a whole legend about your ancestor - the brewer, as Oleg Tinkov did in his time, or simply use one suitable for the name of a beer store: Pivakhin, Razlivnov, Filtruev, Bukhnov-Pivnitsky.

When the goal is to sell an inexpensive foamy drink, then the name can be simpler: “Beer Marina”, “Beer Shop”. “PivAs”, “For a beer”.

If the trade is aimed at the younger generation, then these should be metal cans and, accordingly, a more creative name. For example, “Fan Piva” or “Beer Academician”. It is also possible to use German male names: Hans, Heinrich, Karl, Ralph, Jurgen.

When a beer retail outlet opens in a supermarket, it is better for it to stand out with its design or name: “Beer Svezhak”, “Excellent Foamy Beer”, “Anchor in Beer”, “Khmelnik”, “Pivovarkin”, “Pivarius”.

To make your trade different from similar ones and to be profitable, you should concentrate on an attractive name, popular assortment and related products:

• baked potatoes;
• smoked fish and meat;
• grilled chicken;
• ready kebab;
• voble, bream, ram;
• suitable fast food.

If you want to reach as many segments of the population as possible and offer a wide range, then the name of the beer store should tend to be universal: “PivZona”, “GlavPivMag”, “Beer Abyss”, “Beer Customs”, “Pir Beer”.

Having the right business name will help you gain popularity and success in the face of ruthless competition.

It is better not to use stereotypical, common or indecent names in trade; they will not attract regular customers, but repel with their vulgarity. Example: “Beer Obossun.”

If the name of a beer store does not fulfill its function of attracting customers and popularizing the establishment, then you can change it. To do this, it is enough to take a new one, only the director will need to issue an order on the commercial name, without making any changes to the constituent documents.

It is not recommended to use the accepted abbreviation IP (individual entrepreneur) in the name, since it is associated with a small shop or pavilion. Except for cases when you have a serious business and you need to promote your name.

Copyright "All-Russian Business Club"
Author: Kirill Novikov

A pub is a specialty beer bar where guests are looking for a special atmosphere, great beer, leprechauns with gold and English lords. The pub is not a new or unique phenomenon. Moreover, patrons tend to be very conservative when it comes to decor and what to call a pub.

A modern Moscow pub should look exactly the same as it looked in Ireland and Britain a hundred years ago. By declaring that the format of your establishment is a pub, you subscribe to this rule.

Beer pub name: where to get inspiration

Pub names in England are quite limited thematically. To name a place like in Britain, think like an Englishman. A typical Briton loves the queen, the royal family, folk literary heroes, valor, bravery and hunting.

Pub names: examples from the British mind

The name of a beer pub based on English literature: Cheshire Cat, Oliver Twist, Dickens, Humpty Dumpty. Get out a British literature textbook and feel free to use it. Of course, the name should be familiar to Moscow visitors.

English pub names associated with the monarchy: Queen's Head, Victoria, Red Lion, Crown and Scepter, King's Hands. Names associated with royalty are a British weakness. But choose options that will not interfere with the theme of the Russian Empire. After all, these are two completely different formats.

Name in honor of historical figures: Captain Flint, The Beatles. One of the popular British pubs is called Mc Daids. Although now no one will remember who this man was, the name sounds very atmospheric. It is quite possible that the name of the fictitious Mr. Bradley will bring you real profit.

How to name a pub, inspired by hunting: Bear, Fox and Goose, Dove, Horse Racing, Royal Hunt. The main thing is to keep the line and not misdirect the name towards the tavern.

Bloodthirsty names of English pubs that the British are crazy about: Bucket of Blood, Hung and Quartered. These and similar names have a historical explanation. If a chilling story helps develop a Moscow pub, use the idea!

Irish pub names may indicate geography or folklore: St. Patrick, Dublin.

Beer pub name: what to avoid

The name for the pub should reflect the culture of the Victorian era. This is exactly what visitors demand. Therefore, creative names will be poorly received by the public and will not be remembered.

Examples of not the most successful naming: Take it yourself, PyatOk, Fifth Ocean. Naming with a “Soviet flavor” will also negatively affect the reputation of the pub: Khmelnaya, Pivnoff, Mosproekt. If you want to amaze your guests with creativity and a fresh approach to the concept and naming, it is better to designate the format as a “beer restaurant.”

From Britain with love

A pub is essentially the same beer restaurant. The difference is in the audience and the presentation of the establishment. To make your pub profitable, follow the established rules of the game. Guests are waiting for an authentic piece of Britain. Don't disappoint their expectations!

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. Such a catering and recreation establishment is similar in some aspects to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Pun: either a family restaurant or a hyper-friendly one. The interior is homely, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by this, some didn’t care, some thought it was an excellent marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samosa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.

The name comes from the French word cafe; initially only coffee, hot chocolate, tea, cakes and other confectionery products were offered. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

The contingent of visitors to cafes of various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Copyright "All-Russian Business Club"