German companies. German brands of clothing and shoes Trademark of a German company

Bonprix is ​​a cutting-edge contemporary brand that creates clothing, shoes and accessories for women, men and children. Beautiful dresses and clothes for a business look, T-shirts with funny designs and tracksuits, children's clothes with their favorite cartoons and a wide variety of accessories will certainly please even the most demanding customers. The assortment of this brand includes a huge number of interesting items of home goods, including home textiles, decorative elements and cute things that create comfort. The Bonprix brand sets itself the goal of helping each of its customers look stylish, fashionable, individual, and at the same time feel confident and comfortable. A huge selection of products of excellent quality at affordable prices will pleasantly surprise you; here everyone will be able to choose exactly what will satisfy even the highest demands. Each of us strives to be on the crest of the wave in this dynamically changing world. In one day, sometimes, you have to transform yourself several times, change the image of a business lady to a sporty one or a cozy and homely one to a sophisticated and romantic one. In clothes from Bonprix you will definitely look and feel confident, stylish and beautiful in every situation.

The European Union, Germany is a place that attracts many with its high standards of living and the opportunity to change their reality. Despite the fact that the economy is experiencing more than its first storm, Germany manages not only to stay afloat, but also to continue to develop. Behind the general there are always details that form a success story. German companies that have been operating on the market for many years are direct participants in this process.

What kind of famous German companies are they?

Every year, lists and rating tables of successful businessmen, managers and companies are updated. List TOP 10 famous German companies represents different industries. We are talking about trade in services in banking, insurance, and, of course, industrial enterprises:

1. Bayer (chemical industry)
2. BMW Group (consumer durables)
3. Daimler (consumer durables)
4. Deutsche Bank Group (banking services)
5. Deutsche Telekom (telecommunications services)
6. Deutsche Post (postal services)
7. Munich Re (insurance)
8. Siemens Group (electrical and electronics engineering)
9. Metro A.G. (trade)
10. Volkswagen (consumer durables)

Behind these names are decades of work, thousands of jobs with a good social package, a high corporate culture and ambitious goals. German leaders are distinguished by a socially responsible attitude to business and many charitable initiatives. They allocate significant sums for the constant modernization of production to make it safer for workers, environment and, of course, technologically advanced.

The pride of German business and where it all began...

In each individual case, the starting point was an idea and some capital. This served as an ax, from which quite a good porridge was cooked, in general, almost like in a fairy tale. Story Metro starts in 1996. After a series of corporate mergers, the company began to actively promote itself in the domestic market, as well as conquer foreign horizons. Today, the company continues to increase its momentum, its name is known in many countries of Europe and Asia. It remains an attractive employer that cares about its staff and values ​​its customers.

Name Bayer (Covestro) and its motto is heard by many. For more than a century and a half, talented chemists have been working to make life better and healthier. Many drugs and innovations in the field of healthy nutrition have been developed.

Origins BMW Group lie in the ancient, pre-war years. It all started in 1916. Well-known German company experienced ups and downs, but always found innovative solutions to overcome the crisis. Starting with their first model, a motorcycle, in 1923, they continually increased production. The modern product line can satisfy different needs, and BMW also keeps up with the current trend of electric vehicles.

Group Daimler(formerly DaimlerChrysler AG, Daimler-Benz AG) has gained an excellent reputation as a manufacturer of reliable luxury cars. Being among the pioneers of the industry, the company has not given up its leadership position to this day. Daimler products are in demand because their production successfully combines environmental friendliness with high modern standards and scrupulous quality control. That is why these cars are valued for safety, style and comfort.

More one German company that has gained worldwide fame, is Volkswagen. At one time, one of the company’s trump cards was the production of environmentally friendly cars, which significantly increased its weight in countries that were not indifferent to the green issue. Thus, from 1937 to the present day, the German people's car continues to conquer foreign markets, without losing sight of the segment of German consumers.

Despite the fact that the history of both banking and insurance did not begin in Germany, the country managed to find its niche in this service sector. This is exemplified by Deutsche Bank Group, Munich Re. This is enough famous brands, with a worthy reputation as stable partners and significant capital.

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Many “brands” disguise themselves as German and it is important to understand which brands actually come from Germany. After all, in order to be sold in Germany and the European Union, and even more so, to have at least part of the production there, you need to comply with certain requirements for the quality and safety of products. By the way, in Germany they are even stricter than in other European countries.

Steba: updated the line and... turned green

The signature red was replaced by environmentally friendly green, and Steba’s new products received the ECO badge, meaning “fresh, healthy, economical.”

ECO is an MBT line where energy saving and environmental friendliness are a priority. This is not only about saving energy, but also about the purpose of the equipment - preparing healthy food at home. For example, the Steba MX 2 Plus blender makes smoothies and crushes ice, and a mesh microfilter helps separate small seeds and get a “clean” drink. Includes a mini grinder for coffee, cheese, herbs, nuts and spices.

The Steba ED 5 fruit and vegetable dryer prepares delicious dried fruits, dried mushrooms, herbs and vegetables. One of the most popular MBT devices at IFA 2014 is the Steba IC 20 ice cream maker, which prepares up to 20 servings of ice cream without preservatives, dyes or flavors in less than 30 minutes. The power of the dryer is only 350 W, the ice cream maker is only 9.5 W! Eco-technologies are aimed at ensuring that, with modest energy consumption, devices work no worse than analogues with higher power.

The multi-cooker-pressure cooker-slow cooker Steba DD1 ECO has confirmed its efficiency, having received the energy saving badge from the authoritative German publication Testmagazin.

Steba ECOline stoves consume 400 W less electricity than their predecessors and save up to 36% energy. The use of the most modern thermal insulation materials in EKOline series devices almost eliminates the loss of heat into the room, and your money into the air.

Few companies have retained their equipment production in Germany, Steba is one of them. Some grills, raclette makers and mini-ovens (model G80) are produced here. Such devices are allocated to a special section Made in Germany. In particular, these are 3 new raclette holders: Steba RC 4 Plus, RC 4 Plus Deluxe and RC 4 Plus Deluxe Chrom. All of them are equipped with two working surfaces: a non-stick one made of cast aluminum (for grilling) and a plate made of natural stone. There is also a gourmet version, with an additional cast iron frying pan, on the back of which there is a smooth grill surface (RC 4 Plus Deluxe Chrom).

At the Steba stand, guests were treated to meat cooked in an amazing sous vide device. Products in sous vide are cooked in a vacuum at a precisely set low temperature, but the result, of course, must be seen - no other cooking method gives the meat such juiciness and tenderness! By the way, Steba is a European leader in the production of sous vide, which is gaining popularity among fans healthy image life.

Beem - to Russia with his samovar

The Beem brand has existed in Germany since 1974 and celebrates its 40th anniversary this year. Samovars are, of course, the most beautiful and impressive equipment in the company’s assortment: stainless steel (in some models - with gold plated), Swarovski crystals and delicate blue and white decor in the Gzhel style, close to our spirit, will not leave the most strict aesthetes indifferent, and branded engineering discoveries - consumers who are no less demanding in terms of quality and service life. Among these features of BEEM samovars is a steel (and not plastic, like cheap analogues) faucet with a built-in filter. The faucet is very durable, almost eternal, and can also be easily disassembled to replace the silicone gasket. Samovars come in volumes of 3, 5, 10 and even 15 liters (for example, the ROYAL series), each is equipped with a steel teapot, has a continuously adjustable thermostat to maintain the water temperature (from 50°C) and is reliably protected from overheating and “dry” boiling: When the water boils and the set temperature is reached, the samovar turns off.

The handles don't get hot. You can prepare mulled wine in samovars. The advantageous difference between BEEM samovars and most thermopots is the rapid boiling of water thanks to a powerful closed heating element (1800 W, and in some models up to 2500 W). For comparison, most 4-5 liter thermopots have a power of 700-800 W and bring water to a boil in 40-45 minutes.

Coffee makers occupied a special place among Beem devices at IFA 2014. The first is the well-proven Beem FRESH-AROMA-PERFECT drip coffee maker with a built-in coffee grinder (5 grinding levels), electronic control and a water filter. She is the winner of independent testing by the German publication TESTMAGAZIN. The second is the new i-Joicafé with an automatic cappuccino maker and the ability to use not only ground coffee, but also coffee capsules from most popular brands. By pressing the desired button, the user can select a drink: espresso, double espresso, lungo, latte macchiato, cappuccino. The coffee maker cleans itself automatically; just activate the auto-cleaning mode. But the most important thing for connoisseurs of real espresso is an improved pump with a pressure of not 15, as usual, but 20 bar.

In Russia, pressure cookers with easy operation and an ergonomic lid that can be removed and closed with one hand, a bladeless fan and fan heater, toasters with automatic smooth rise of toast (elevator), kettles with electronic temperature control and other appliances and utensils from this German brand will also be available in Russia.

ROMMELSBACHER is a new name on the Russian market: expensive, reliable, German

Actually, this is not a first name at all, but a surname: the ROMMELSBACHER company is a family business. And it’s not new at all, since it was founded in 1928 by Gustav Rommelsbacher and since then has specialized in the production of rather expensive, but very high-quality and truly German household appliances. The fact is that ROMMELSBACHER has its own enterprise in Germany, where they make high-tech and ultra-modern appliances, for example, stoves and tiles, grills, plate warmers, devices for making mulled wine and punch, which can also be used as the usual juice cookers, thanks to the presence of an internal container with holes. And it is especially worth noting the built-in induction glass-ceramic electric woks, which use glass - the best tempered glass SHOTT DURAN. They are also made only in Germany.

The consumer can be absolutely sure that he is not overpaying for ROMMELSBACHER products - and all thanks to the 100% quality control system. What does this mean? Each ROMMELSBACHER product manufactured in Germany is first manually plugged into the socket, reaches full operating power and undergoes testing of all major operating and safety systems. And only after that it goes to the packaging workshop!

ROMMELSBACHER is a huge range of small household appliances from blenders, juicers and steamers to mini-ovens, sterilizers, sandwich makers and waffle irons. The line of vacuum sealers deserves special attention: these devices are very popular in Germany, where farming is developed and it is customary to eat healthy food. Having bought natural products once every two weeks, they can be divided into convenient portions, packaged in vacuum bags or containers and stored in this form in the refrigerator much longer than products in conventional packages. In addition, vacuum packaging - necessary condition cooking food in sous vide. The line of vacuumizers also includes the professional model ROMMELSBACHER VAC 500; it is distinguished, first of all, by a powerful and reliable Italian pump (air suction speed 18 l/min), electronic control (timer, 2 air pumping speeds, individual settings for delicate products, marinating program , blocking, process indication and LED display). The kit includes more film (5 bags and 1 roll) and a hose for attaching to containers. Pumping out air and sealing is done with one button. The device received the “Very Good” mark with the wording “strongest, fastest and vacuums without competition” from the German publication Haus@Garten Test.

New products for the 2014-2015 season were presented at the ROMMELSBACHER stand: a convenient tabletop contact grill KG 2020, which can be used in a closed, semi-closed and open position; line of electric ovens with grill BGE: model BG 950 for only 10 l, BG 1050 and 1055/E for 18 l, BG 1550 for 30 l and BG 1805/E for 42 l; as well as the TA 1200 tea maker, which is capable of professionally preparing exquisite tea, strictly following the recipe and following all the user’s wishes. The device has 5 programs and 4 precise temperature settings - 80, 85, 90 and 100°C, a heat preservation function, auto shut-off and an integrated water filter.

Bomann, Clatronic, AEG and ProfiCook - NEW TECHNOLOGIES, SAME AVAILABILITY AND QUALITY

The stand of these German brands at IFA 2014 is replete with new products, more than 150 (!): new bright and stylish MBT series for breakfast, pizza makers and pancake makers, grills, raclette makers, blenders, meat grinders, kitchen machines, refrigerators, gas grills, vacuum cleaners and much more.

But, like a real woman, I was attracted by AEG’s beauty innovations: the HT 5650 hair dryer with automatic cord winder (it will appear on shelves in December 2014) and an indispensable pedicure device - the RNE 5642 electronic roller, which removes rough particles from the skin of the feet. This device costs 1.5 times less than its widely advertised counterpart and also has 4 replaceable color rollers included - the whole family can use it without compromising hygiene. In addition, AEG has improved the electric toothbrush model - now it has a more powerful motor and the brush has become much more efficient. Although the most effective and the required device for oral care is an irrigator that washes the spaces between the teeth with a powerful jet of pressure and prevents diseases of the gums and teeth, indispensable for those who have crowns or dentures, as well as for those wearing braces.

I was very pleased with the appearance of a windshield wiper in the Bomann and Clatronic range: by the way, we caught that rare moment when the owner of the concern, Mr. Emmanuel Klassen, personally demonstrates the operation of the device. We are waiting for a new product in Russia and invite you to participate in the test.

Which will be discussed below, were “born” in the twentieth century. For a more convenient acquaintance with them, let's start with the oldest and end with the youngest.

1. Adidas (Adidas AG)

Year of foundation: 1924 under the name Gebrüder Dassler Schuhfabrik.
What does it release?: sports equipment, clothing and accessories for athletes.

They don't talk about Adidas - EVERYTHING is said about him;)

2. Hugo Boss (Hugo Boss AG)

Year of foundation: 1924.
What are you releasing? t: clothes for women, men and children, accessories and perfumes.

“Where he was born, he came in handy” - this is about the Hugo Boss company, founded in Metzingen and still thriving in this town.
Connoisseurs of luxury, rejoice with Hugo Boss! Fashionableness, sophistication and chic are synonyms of this brand. You can wear this to both a social event and the most important business meeting of your career. And then... let them guess how you managed to give the impression of the most luxurious woman. However, the German brand Hugo Boss pleases not only with business attire, but also with everyday wear.

3. Tom Tailor (Tom Tailor Holding AG)

Year of foundation: 1962.
What does it release?: clothes for adults, teenagers and children.

The Tom Taylor assortment represents casual clothing, leisure and sportswear in the mid-price category. You are unlikely to find evening and cocktail dresses here, but youth sweatshirts, sweaters and T-shirts - as many as you like!

4. Marc O'Polo

Mark O'Polo logo

Year of foundation: 1967.
What does it release?: clothes for everyone, beachwear and swimwear.

The main principle of Mark O'Polo is the use natural materials in clothes. More than a thousand Marc O'Polo boutiques around the world offer fashion lovers the convenience and practicality of this brand.

color Marc O"Polo

5. s.Oliver (s.Oliver Bernd Freier GmbH & Co. KG)

Year of foundation: 1969.
What does it release?: clothes for women, men, children and teenagers, clothing.

The turnover of the company S.Oliver in 2011 amounted to 1.48 billion euros, and the brand is becoming more and more popular. And this is not surprising, because s.Oliver doesn’t just dress people, it dresses families, including the smallest fashionable babies!

6. New Yorker

Year of foundation: 1971.
What does it sell?: clothes for the age category from 12 to 39 years.

New Yorker is a dynamically developing store that managed to open 863 branches in 33 countries in Europe and Asia (including Russia, Ukraine and Kazakhstan) by March 2011. Looking at the outrageous New Yorker clothes, it seems that the designers are working under the slogan “Live brightly!” Bright T-shirts, shorts, etc. are their unique calling card.

7. Escada (Escada SE)

Year of foundation: 1976.
What does it release?: women's clothing, accessories, watches, jewelry.

German high-end brand- prices for Escada dresses at 1000 euros are not uncommon. Daniel Wingate - fashion director of Escada - in Lately experimenting with outerwear and evening dresses playfully, trying to bring novelty to the brand. However, bright and sometimes ethnic motifs for summer, as well as a combination of different fur textures on winter coats indicate that the classic Escada, as everyone knows it, is alive and yet eternal!

8. Jack Wolfskin (Jack Wolfskin Ausrüstung für Draußen GmbH & Co. KGaA)

Year of foundation: 1981.
What does it release?: outerwear, equipment for traveling, picnics (tents, mattresses, backpacks), shoes for active people.

You will not see Jack Wolfskin brand products in Milan, Milan or London. This is understandable - fans of this functional outerwear (which has long become famous far beyond Germany) do not attend fashion shows, but devote their time to sports, travel and just an active life!

9. JOOP! (JOOP! GmbH)

Year of foundation: 1986.
What does it release?: women's and men's clothing, shoes and accessories, glasses and perfumes.

JOOP offers its customers clothes that satisfy the tastes of the most discerning fashionistas. Colors - from the brightest to discreet, materials - from cotton to leather, prints - stripes, checks and many others. There is a wide range of strict but stylish dresses for the office. Looking for comfortable clothes for every day? Pay attention to the JOOP Casual line - jeans, pullovers and sweaters for men and women will not leave anyone indifferent.

10. Jil Sander (Jil Sander AG)

Year of foundation: 1989.
What does it release?: elegant clothes for women and men, cosmetics and perfumes.

Most of Jil Sander's styles reflect the idea of ​​Germanic simplicity and elegance combined with the bold newness of fashion. Classic short coat? Why not pair it with shorts of the same color and material!

Black, white and brown are the predominant colors, but there are also more colorful ones, for example, orange and bright blue.

A few more photos of popular German clothing:

I present to your attention the German alphabet in pictures. The most famous companies, brands and brands are collected here. Many of them are among the most expensive in the world and are well known to Russian consumers. Alphabet German language in pictures A - Audi Audi AG is a German company that produces Audi cars. The company's head office is located in Ingolstadt (Germany). The Audi concern was formed as a result of the merger of 4 automobile companies: DKW, Horch, Audi and Wanderer. Company founder August Horch It is noteworthy that Horch is translated from German as “Listen!” When choosing a name for the new brand, the option “Listen” was proposed, but in the Latin version, that is, “Audi”. B - BMW BMW AG (Bayerische Motoren Werke) is a German company producing cars, motorcycles, engines and bicycles. C - Claas Claas is a German company producing agricultural machinery. The company's office is in the city of Harsewinkel. D - Daimler Chrysler Daimler AG is one of the largest German automotive concerns. The history of its creation is associated with two names - Gottlieb Daimler and Karl Benz. E - Evonik Evonik Industries AG is a German concern whose activities combine 3 areas: production of chemical products, energy, and property management. F - Fulda Fulda is a German company producing car tires. G - Grundig Grundig AG is a German manufacturer of household audio and video equipment. H - Henkel Henkel-Konzern is a German chemical company producing cleaning and detergents, cosmetics and personal care products. The company's office is located in Dusseldorf. I - ILF ILF Consulting Engineers is a world-renowned engineering and consulting company operating in the fields of oil and gas, energy, transport and construction and environmental protection. J - Jenoptik Jenoptik is an optical-electronic group that originates from the Zeiss company. The main areas of the company are optical systems, lasers and materials processing, industrial metrology, transport solutions, defense and civil systems. The office is located in Jena. K - Kraft Kraft - German office American company Kraft Foods, one of the leading food companies in Germany, supplying the market with such well-known brands as Milka, Jacobs, Tassimo, Philadelphia, Miracle Whip, Miracoli, Toblerone, Oreo, etc. L - Luftgansa Deutsche Lufthansa AG - one of the largest airlines in the world . M - Mercedes-Benz Mercedes-Benz is an automobile concern producing premium cars, trucks and buses. It is a subsidiary of the Daimler AG concern. The company's office is located in Stuttgart. N - Nivea NIVEA (from Latin niveus/nivea/niveum - white, snowy) is a trademark of the German company Beiersdorf AG. The company was founded in 1882 by German pharmacist Paul Karl Beiersdorff. The history of the Nivea brand begins, however, with the purchase of the company from its founder by businessman Oscar Troplowitz. O - Opel Adam Opel AG is a German automobile manufacturing company and part of the General Motors concern. The main office is located in Rüsselsheim. P - Porsche Dr. Ing. h.c. F. Porsche AG is a German engineering company founded by the famous designer Ferdinand Porsche. The main office is located in Stuttgart. The company's main product is the Porsche automobile brand. Q - Quelle Quelle is a German company that is one of the world leaders in catalog clothing trade. R - Ritter Sport Ritter Sport is a famous German brand of chocolate produced by Alfred Ritter GmbH & Co. KG (headquarters in Waldenbuch). Each Ritter Sport chocolate bar is shaped like a square and is divided into 16 smaller squares. The motto of this tasty product is known to many “Quadratisch. Praktisch. Gut”. S - Swarovski Swarovski AG is an Austrian company known throughout the world as the manufacturer of "Swarovski Crystals". T - Thomas THOMAS is a German manufacturer of electrical appliances. The company was founded in 1900 by engineer Robert Thomas. U - United Internet United Internet AG is a German company providing Internet service provider services. The main office is located in the city of Montabaur. V - Volkswagen Volkswagen is one of the most widely sold German car brands. W - Wella Wella AG is one of the leading German companies producing cosmetics and perfumes. The main office is located in Darmstadt (Germany). X - Xing XING - social network for finding business and personal contacts, popular in the German-speaking area - Germany, Austria and Switzerland. Y - Yesss YESSS is an Austrian company offering on the market mobile communications wide range of tariffs and services. Z - Zeiss Carl Zeiss AG is a German company with a high reputation in the world of optics. The founder of the company is the German inventor in the field of precision optics Carl Zeiss. Compact version of the ABC of German companies ABC of German companies Article taken from http://modernpedagog.ru/azbuka-nemeckix-firm/